Category Archives: Mobile Marketing

Key information about how to market your mobile site.

Today’s Mobile Report: Nexus 5 leaks, Skype’s relationship with the NSA

Good morning, here’s your daily dose of mobile news!

The newest Google smartphone, the Nexus 5, might be the most leaked device ever. The latest leak has been a 7-minute video showing off the new device along with KitKat, the newest version of Android (4.4). You can see some design changes, new dialer, Search app icon, and more. For the video and more news on the Nexus 5 leaks, and Android 4.4, head to CNET.

Sen. Edward Markey, D-Ma., has asked the FTC to investigate online ad companies that track consumers across all their devices, showing ads on their smartphones, for example, based on browsing habits from their desktops. “Such tracking envelops users in a digital environment where marketers know their preferences and personal information no matter which device they use while consumers are kept largely in the dark,” Markey wrote. (Bits Blog, NYT)

Skype is under investigation by authorities in Luxembourg over its involvement with the National Security Agency (NSA) spy program Prism. Skype, which is owned by Microsoft, could face criminal and administrative sanctions, including a ban on passing users’ information and communications to the US agency. Skype’s headquarters are actually in the small European country and could be fined if the investigation finds that the data sharing is against Luxembourg’s data-protection laws. (The Guardian)

Smartphones and tablets continue to grow in the United States. According to new data from Frank N. Magid Associates, the number of US mobile phone users who owned or used a smartphone this year reached 74 percent, compared to 58 percent last year. Tablet use was up to 50 percent, from 33 percent in 2012. (eMarketer)

Head over to and see how your business can build its mobile presence.

– Aleksi Tzatzev | Image credit: CNET

Now that you’re mobile, what about mobile marketing?

Mobile marketing provides an opportunity for you to earn some real revenue from your site. How are you planning on monetizing your mobile visitors? Mobile monetization can be done in a number of ways, some being more profitable than others. Here are some tools and strategies to consider while getting started:

Adsense for Mobile (AFM) – is a service provided by Google that allows publishers to monetize their sites and generate revenue using targeted Google ads. You earn money as visitors to your mobile website click on ads that are strategically matched to the content of your site. If readers are using a phone, Adsense will also automatically detect the type of phone and display ads pertaining to that specific device.

youAPPi – is a program that allows publishers to generate earnings from their mobile sites by recommending related apps to their viewers. Free apps are shown to the viewer based on related content of your site. This non-intrusive, relevant form of advertising is known as “native” advertising. You then capitalize on every app that is downloaded by the readers.

MMedia – powered by Millennial Media, is a platform that performs a number of services for developers to monetize their sites. Some of the features include a complete suite of monetization and advertising tools, real-time performance reporting, and 3-in-1 SDK’s, including video, rich media, and banner ads.

Cubics – is a software development kit (SDK) that features monetization services for developers, advertisers and mobile-web publishers. The software includes banners, interstitials, email, and data matching, and also offers real-time reports, as well as high CPM’s and geotargeted ads, catering to a specific region.

Having your website represented on a mobile device will certainly earn you more representation and visibility, but it takes monetization to really amp up the impact on revenue. Mobile monetization is just the next step in expanding into the mobile realm and platforms and tools, like these mentioned above, make generating a profit from your site simple.

About The Author

Greg is a marketing manager for youAPPi, a leading mobile affiliate network with offices located in New Jersey and Israel. To learn more about youAPPi, you can check out their blog.

Image credit: Kelvinsong

Here’s why mobile sites—and not apps—are the future of the Web

It seems HTML5 may finally gain the upper hand over Apple’s and Google’s app stores.

Within a few months, a number of new mobile operating systems will come out—Firefox OS, Tizen and Ubuntu—and since they are all open source, they will provide support for HTML5 apps, according to the MIT Technology Review. Continue reading Here’s why mobile sites—and not apps—are the future of the Web